We offer a diverse range of media benefits for the sponsors of the Berlinale. All sponsors have the exclusive right to use the Berlinale partner signet
along with the title Official Partner/Supplier. All partners are encouraged to integrate the partner signet into advertisements published within the scope of the Berlinale. The partner signet can also be used for your POS activities, national TV and print ad campaigns, your web presence and in your corporate correspondence.
The “sponsors' video loop”, which is shown during the Berlinale Opening Gala as well as the Awards Ceremony, presents all the logos of our corporate sponsors and suppliers.
Additional benefits are available depending on your sponsorship level
. For example, the logos of our Principal Partners are displayed on the backdrop at the press conferences
, on the covers of all Berlinale publications as well as on all other printed material and posters. One of the key benefits for Principal and Co-Partners is the appearance in the festival trailer.
The trailer is shown prior to nearly 1,000 screenings during the Festival, on the big outdoor screen at the Berlinale Palast as well as prior to every live-streamed press conference on the Internet.
Third Partner company logos, along with the logos of Principal and Co-Partners, cover the inside of the sponsor inserts that are enclosed in all official Berlinale invitations. Also, an acknowledgement ad with these company logos is included in all major festival publications.
With up to 1,700,000 visits from December through March, the Berlinale website
generates impressive visitor traffic. All partners of the Festival are introduced and linked under the section "partners". Additionaly, Principal Partners have a presence on the homepage and, together with the Co-Partners, in the footer on each single page of the Berlinale website.
All sponsors receive a print advertising package based on their sponsorship level, e.g. in the Catalogue or Forum brochure. Additional advertising space in various publications as well as in the popular Berlinale Journal (print run 100,000) can be booked at reduced rates.
Last but not least the festival is offering attractive product placement opportunities.