The showcasing of your logo as part of the Berlinale trailer is one of the most attractive sponsorship benefits of the festival. Principal Partners get a total of eight seconds of exposure, their logos being displayed for the duration of five seconds and for another three seconds together with the Co-Partner logos. 

The Berlinale trailer is shown prior to more than 1,000 screenings during the festival and is thus being viewed over 445,000 times by audiences, film professionals and accredited members of the press. It is also displayed on screens on all levels of the Berlinale Palast and at further venues, in our Partner Lounges and on the big outdoor screen at the red carpet. Furthermore, the trailer is also shown prior to every live-streamed press conference.