Principal Partner


Principal Partner

Maximum visibility and extensive festival access

“Principal Partner” is the premium sponsorship category. It comes with the widest possible range of sponsorship benefits and extensive access to a variety of festival areas and events. Logos of Principle Partners’ brands are part of almost all official festival publications and branding, including, amongst others, printed material, posters, the festival trailer and the press conference backdrop

A substantial incentive & hospitality package grants Principal Partners access to exclusive areas of the festival as well as to a number of special events. 

There is also the possibility of additional marketing activities beside your sponsorship commitment, since partners of the festival are granted exclusive advertising and promotional rights not available to companies outside the circle of sponsors. 

We suggest allocating additional funds to make full use of these attractive options. The number of Principal Partners is limited to four companies. 

L'Oréal Paris has been supporting the Berlinale as a Principal Partner since 1999 and the ZDF since 2005. Automotive partner Audi has been joining the group of Principal Partners since 2014 and  former Co-Partner Glashütte Original will be Principal Partner for the first time in 2017.