A popular form of partner activation is setting up an exclusive lounge during the festival. The lounge can be open to the public or serve as an exclusive space of privacy for your clients and VIPs.

Examples from the past:

Audi Berlinale Lounge: the Audi Berlinale Lounge was the first festival lounge directly on the Red Carpet, providing the public with a great place to watch the spectacle and offering a diverse program of music, innovation and film.

Magenta TV Lounge: Interviews with prominent festival guests and master classes were held in the lounge at Zoo Palast.

ZDF Media Lounge: Lounge in the heart of the festival for ZDF internal meetings and industry gatherings.

Golden Bear Lounge by Glashütte Original: in cooperation with the partner Glashütte Original, an exclusive and private area for stars and journalists was created in the press center.