Your Brand Partnerships Team
“Loyalty simply pays off, but money isn't everything. Without the passionate commitment of our partners, there would be no red carpet entrances, no stars in make-up and no glamor. Many a screen would remain dark and many a throat dry. There would be no lounges (...) and no endowed prizes for young talent. In short, it wouldn't be the Berlinale, but... my graduation party.”
Anke Engelke at the opening of the 63rd Berlinale
Our main task is to offer our partners an attractive and measurable value for their support and at the same time to develop interesting, individual marketing opportunities together with our partners. In doing so, it is important to ensure that the artistic freedom and independence of the festival is preserved.
Sponsorship at the Berlinale follows fixed rules. In addition to the important cash income, the festival receives so-called “monetary benefits” from the partners, such as limousines for the shuttle service, digital cinema technology for the venues or drinks for receptions and lounges. In return, each partner receives contractually guaranteed consideration in the form of media services (logo presence, advertisements, use of IFB logo, etc.) and incentive & hospitality (invitations, cinema tickets, etc.) depending on the partner category.
In principle, we distinguish between the following four categories across all festivals, depending on the level of investment (cash and non-cash benefits):
Main Partner | Co-Partner | Third Party Partner | Supplier
In addition, there are partnerships that are agreed with individual sections or Berlinale initiatives (e.g. Talents, EFM, etc.).
Each participating company receives industry exclusivity, i.e. in the context of the Berlinale, for example, there is only water from Husumer Mineral Brunnen and no presence for a competitor of ZDF.
