Displaying the Principal Partners' brand logos on the press conference backdrop guarantees maximum media exposure. For the entire period of the festival, up to eight high-profile press conferences are filmed by crews from major international tv stations each day.

The Berlinale itself records all press conferences in order to provide stock footage for media coverage. Press conferences are also streamed onto the Berlinale website, made available for on-demand viewing and are rebroadcasted every day of the festival by local public television station rbb.