celebrity wardrobe service

Celebrity Wardrobing Service

As the official fashion partner of the Berlinale, Hugo Boss offered an exclusive wardrobing service to members of the Festival juries and selected talents. 

The festival supported Hugo boss by facilitating direct contact between the interested parties in order to arrange a fitting appointment either at their location of origin or at the festival showroom installed at the Grand Hyatt in the heart of the festival. Well equipped with gala attire collections for men and women, the Hugo Boss showroom allowed short-notice appointments and also provided a last-minute lease service in case of unforeseen emergencies e.g. in case of lost luggage.

In addition to festival juries and film team members, Hugo Boss did also equip the gala event presenters for their stage appearance at Berlinale Palast (Opening Gala, Shooting Stars Award Ceremony, Honorary Golden Bear Ceremony and the presenters of the daily competition premieres) and at further gala venues.

Hugo Boss also invited their film and fashion testimonials to present the latest collection on the red carpet. In 2015, Hugo Boss presented made-to-measure dresses by creative director Jason Wu featuring six actresses in a German VOGUE photo spread – and on the red carpet.

As ideal supplement to its partnership with the Berlinale, Hugo Boss also supported the Shooting Stars initiative of the European Film Promotion (EFP).

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