Klare Regeln und Verträge
Guide to a Berlinale sponsorship
The Berlinale guarantees all corporate sponsors exclusivity for their brand, making them the sole representatives of their respective branches at the festival. You will find an overview over all existing partnerships here
. (It is updated on a regular basis.) The Berlinale offers a vast variety of opportunities to address specific target groups like young talents, B2B clientele, press, fans etc..
Our sponsorship packages are customized to meet your individual needs. Thus, we offer four different levels of cooperation
according to the amount of your potential investment: Principal Partner
(max. of 4), Co-Partner
(max. of 4), Third Partner
(max. of 12), and Official Supplier
(max. of 18). Additionally, the festival provides excellent opportunities for the targeting of specific groups through becoming the partner of one of its sections or initiatives. You can find further details on the profile of the festival here
The right to implement marketing or promotional activities at individual events is exclusively granted to sponsors. With the exception of the Supplier category, each sponsorship category requires the allocation of additional funds for activation (see special forms of advertising
The Berlinale sponsorship department offers its partners extensive support with the implementation of all their marketing communication and advertising campaigns in the context of the festival. We will be happy to assist you with the development of a tailor-made concept for a discernible representation of your brand at the Berlinale. Also, the introduction of a new festival partner is accompanied by comprehensive internal and external communication strategies. The large number of longstanding collaborations between the festival and many of its partners is testament to the effectiveness of a Berlinale sponsorship commitment.